In todays economy everyone is looking for new ways to get customers. Some people have established new services (Make It Happen Consulting is now offering wedding coordinating services), relocating, or expanding the way they network.
Another idea that not that many people have been utilizing is cross marketing. It is good to have a power team in place for the products and services your company needs but cross marketing is having the preferred vendors or individuals you network with have you as the primary referral. It is simply finding companies with products and services that complement yours and work with them to promote their offerings and yours simultaneously
For instance, if you are a graphic designer the printer that you utilize for all your needs would also be the company to promote your services to customers.
Who are you cross marketing with?
If you have not thought of the concept it is another creative way to increase sales and not expenses.
What do you think?
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1 comment:
This is something I've known about for a while. But I'm just starting to put it into practice. Thanks so much for this reminder. I really think working together is the way that we can make it happen in 2009!
Erica
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