Friday, June 12, 2009

Be a Great Vendor at Events...

Summer is around the corner and if you are a product based company you are looking for ways to market and promote your products to new customer. This is especially true if you are making your own products that cater to women.

We want to provide a few tips to remember when you decide to become a vendor for an event.

Know what you are paying for. What is included in the vendor fee? For example the host/hostess is offering:
Marketing on flyers, email blast, press releases
Table
Refreshments

Create a plan to make the most of the opportunity. Once you have decided to become a vendor for a certain event it is time for you to create the plan of:
Sales and promotions you will be offering
Tracking plan (how to capture information from each person that stops by your location
Promotion tactics you will use for your current clientele

Communicate with the host/hostess. Stay on top of what is being done to promote your business and the event so that you get the most from vending. You can also use any information that is published for your portfolio or website.

Be on point. Before the event have your team in place, supplies (business cards, flyers, email list, etc), packages, and a variety of inventory.


Just by including these things in your decision and plan for being a vendor of an event you will increase your sales opportunity and also get informed of more events that can increase your revenue.

Happy Saling!

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